Digital marketing checklists
Printable checklists you can work down and tick off. Both are available as PDFs formatted for print, and the audit also comes as a spreadsheet that scores itself.
2 checklists All free, no signup
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Digital marketing audit
Anyone inheriting a marketing setup they did not build, or reviewing one before planning next year
- CHECKLIST
- TEMPLATE
- XLSX
- Free
PDF + XLSX 60–90 minutes -
Digital marketing checklist
Small businesses checking the fundamentals, and agencies onboarding a new client
- CHECKLIST
- Free
PDF 30 minutes
What they cover
Both work through the same eight areas, in the same order. Measurement sits above the channels deliberately — adding a channel on top of broken tracking multiplies the problem rather than the results.
| Area | The question it answers | Audit weight |
|---|---|---|
| Measurement and analytics | Can the numbers be trusted at all? | 20% |
| Website and technical | Does the one asset you own actually work? | 15% |
| Search visibility | Can people find you without paying? | 15% |
| Paid media | Where is budget being wasted? | 12% |
| Content | Does anything have a job to do? | 10% |
| Email and CRM | Are you using the audience you own? | 10% |
| Reporting and governance | Does anyone act on the results? | 10% |
| Social and community | Is each channel there for a reason? | 8% |
The weights are the audit's, not equal ones. Measurement carries the most because if measurement is wrong, every other score is a guess — including the ones that look healthy.
Which one to use
Use the digital marketing checklist when you want a quick sweep of whether the fundamentals are in place. It is unscored, grouped by area, and takes about half an hour.
Use the digital marketing audit when you need to decide what to fix first. It scores each item and weights the eight sections, so the output is a priority order rather than a list of everything that is imperfect. It takes 60 to 90 minutes.
Both print cleanly from this site as well as from the PDF — the print stylesheet strips the navigation, download buttons and author block automatically.